Ways to support local business when you're skint

As non-essential shops begin to re-open, many will face hardships that won't go away overnight, and will be desperately working to get back on their feet. The independent retailers are the ones that are going to have the biggest fight on their hands, and they need your support.

I get that for many of us, money is tighter than ever and if you can't justify splashing out on new clothes and other frivolous bits and pieces then you can feel that there is nothing you can do to help.

There are actually plenty of other ways you can support your local traders without spending a penny. Word of mouth is the most powerful form of advertising. 90% of people are more likely to buy something that is recommended by a friend, and also many people today will base a purchasing decision on a positive review on Facebook or Google. This kind of word of mouth publicity is HUGE to a small business.

So if you want to support your favourite local retailers, then TELL THE WORLD how amazing they are!

In person - Tell your friends about their fabulous products, or first-rate customer service. Your friend is looking to buy a new handbag, so tell her about the small boutique that's got some really nice ones. Even if your friend doesn't buy anything, they may spread the word to someone else!

On Social Media – LIKE their pages on Facebook, Instagram, Twitter, Pinterest, etc. Don't stop there – ENGAGE with them on their pages. Like, comment and share their posts, and help them to really create a BUZZ about their business.

Write a review – if it's a shop you've bought from before, shout about it online! Give a glowing review for a product or service on Facebook, Amazon, Etsy, Google or their own website. When other potential customers come along, they are more likely to buy a product if it has positive reviews on these platforms.

Become a mouthpiece for these amazing local businesses and you can help them survive! For small retailers, it's not just a wage and a job they are fighting for – it's their passion and their livelihoods. It's okay if you can't afford to go out on a spending spree right now, but you can still do your bit to help your local high street.